Digital Philanthropy Associate Director

The Digital Philanthropy Associate Director plays a crucial role in enhancing the Department of Development's digital strategy and providing Mayo Clinic benefactors with a best-in-class digital experience. Under the supervision of the Senior Director – Digital Philanthropy, the Associate Director will be responsible for day-to-day operation of digital efforts, including email, web, SEM programmatic advertising, and paid/organic social, with the goal of acquiring, retaining, and cultivating benefactors. The Associate Director will oversee aspects of Development’s digital presence and giving vehicles, including opportunities for enhancement. This position will assist with the strategy, execution, and growth of Mayo Clinic’s digital fundraising efforts, with a focus on expanding donor engagement and revenue across all digital channels. The individual will coordinate complex assignments to advance the integration of the overall comprehensive digital program for Mayo Clinic’s Department of Development. Development professionals at Mayo Clinic are required to adhere to the “Donor Bill of Rights” and ethical standards set forth for the department and the institution.

Duties and Responsibilities:

• Digital Advertising & Acquisition: The Associate Director will work with the Senior Director – Digital Philanthropy and vendor partners to plan, execute, and track digital advertising and acquisition efforts through display, native, SEM, and social media advertising. Responsibilities include creating, managing, and optimizing ad campaigns to drive traffic, generate leads, and increase conversions. The role involves analyzing campaign performance, conducting A/B tests, and making data-driven decisions to improve ROI. The Associated Director will collaborate with internal and external colleagues to ensure campaigns meet business objectives and deliver measurable results. 

• Digital Capabilities Management: The Associate Director will oversee the daily management of digital capabilities for the Annual and Mid-Level Giving team. This role is essential in enabling the team and department to effectively leverage digital technologies and processes to meet business goals and objectives. The responsibilities include developing an online giving sustainer program, managing the daily operations of digital wallet and payment systems via the Classy platform, and staying informed about other relevant digital tools and technologies. 
• Campaign Support: This role involves developing and managing advanced Eloqua campaigns and creating impactful Classy campaigns and pages. Collaborate with the Development communications team to align digital fundraising with brand voice and marketing for a seamless donor experience. Execute fundraising tactics, provide database and digital platform support, and implement integrated multi-channel digital strategies in partnership with vendors. Additionally, analyze campaign performance, generate insights, and make data-backed recommendations to improve ROI. 
• Analytics & Strategy: In partnership with the Direct Response Associate Director, the Digital Philanthropy Associate Director will utilize and interpret digital analytics to evaluate current initiatives and identify new growth opportunities. This analysis aims to assess the performance of digital fundraising and stewardship strategies, pinpoint areas of success, uncover opportunities for growth, and provide recommendations for adjusting strategies (e.g., audience, content, timing, and channel) to enhance donor retention and acquisition continuously. The ideal candidate should be a data-driven professional with extensive knowledge of digital advertising trends, tools, and best practices. 
• Professional Development & Knowledge Transfer: The Associate Director will develop strategies for continuity and knowledge transfer for the Senior Director of Digital Philanthropy, manage multiple projects for timely completion, and stay updated on digital marketing trends to apply learnings and establish baseline metrics.

A bachelor's degree is required, with a master's degree preferred. A minimum of three years of experience in digital marketing, fundraising, or analytics is required. Candidates should possess comprehensive knowledge of multi-channel digital marketing platforms, such as email, digital newsletters, websites, and social media, along with expertise in emerging trends in digital fundraising and engagement. Strong planning, administrative, and leadership skills are essential, alongside excellent verbal and written communication abilities. The candidate must be well-organized, detail-oriented, and capable of managing multiple projects and deadlines. Experience with social media, email communication, Microsoft 365 tools, and other digital technologies is necessary, as is occasional overnight travel. 

Preferred qualifications include strategic data insights, A/B testing, user optimization, and familiarity with tools like Eloqua, Classy, Movable Ink, Double the Donation Match360, and CRM platforms such as Blackbaud. Knowledge of Adobe Customer Journey Analytics, other Adobe Experience Cloud products, and HTML/CSS code editing for email platforms is also advantageous.