Assistant Director, Philanthropy Reporting & Analytics

Organization Overview 
 
UNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities.

Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children.
 

We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children.  We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children.
 

UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors.
 

Position: Assistant Director, Philanthropy Reporting & Analytics   

Location: Nationwide/Remote

Salary: The estimated salary range for this role is $81,850 - 106,400. This represents UUSA's good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual pay will vary based on various factors, including but not limited to organizational budgets, qualifications, experience, specialized skills, and training.

Position Description

Reporting to the Deputy Director, Philanthropy Data Strategy, the Assistant Director, Philanthropy Reporting & Analytics serves as the analytics focal point and product owner within the Philanthropy Division for Direct Response fundraising. This role delivers actionable intelligence across integrated full-funnel work — spanning both online and offline channels — and partners directly with the Vice President of Donor Marketing and Journeying and their team to develop data-driven campaign strategy, driving decisions on audience segmentation, channel investment, donor retention, and revenue optimization.

As the primary analytics partner for one of the organization's largest revenue-generating functions, this role maintains the fundraising reporting ecosystem, partnering with Technology teams, to ensure that Direct Response data needs are represented, prioritized, and effectively translated across technical and strategic stakeholders. Where marketing analytics intersect with broader organizational needs, this role partners closely with the COE as a collaborative contributor, ensuring Direct Response online and offline programs are fully represented in integrated analysis.

Position Responsibilities

Direct Response Fundraising Analytics & Product Ownership (70%)

• Serve as the primary analytics partner to the Direct Response team; build trusted relationships through responsiveness, accuracy, and strategic insight.
• Manage the evergreen reporting pipeline for all Direct Response analytics requests — including but not limited to digital revenue, end-of-year, and Giving Tuesday reporting — ensuring timely delivery and clear prioritization.
• Conduct ad hoc analyses and cyclical reporting projects as requested by leadership and stakeholders, including annual donor survey analysis; prepare and present findings for Monthly and Quarterly Business Reviews, leveraging Excel workbooks, PowerPoint decks, and effective data visualization to convey key insights.
• Translate senior leadership business questions into analytical frameworks; advise on full-funnel KPI definitions and build online/offline acquisition KPIs and reporting to measure lead generation activations; monitor campaign and channel performance to identify trends, anomalies, and data integrity issues.
• In partnership with Technology, architect and maintain the Power BI dashboard ecosystem for Direct Response, including development, maintenance, and enhancement of sustainable evergreen reports and ad hoc deliverables.
• In alignment with enterprise data governance definitions, analyze performance across online and offline channels— including but not limited to donor counts, response rates, cost per acquisition, cost per dollar raised, ROI/ROAS, break-even points, and donor file health metrics (retention, reactivation, attrition, lifetime value).
• Monitor sustainer/monthly giving program performance including conversion, retention, upgrade, and average gift trends; develop segmentation frameworks to support targeting and personalization strategies.
• Contribute fundraising domain expertise to lifetime value calculations, multi-click attribution models, and cross-functional modeling initiatives to optimize channel mix investment; participate in weekly paid media calls to stay aligned on platform changes, campaign performance, and modeling efforts led by Technology or external partners.
• Assume maintenance of revenue budgeting cycles and iterate and execute revenue projection methodologies in partnership with Technology and with input from key stakeholders including Deputy Director, Philanthropy Data Strategy, Vice President, Donor Marketing & Journeys, and Vice President, Philanthropy Insight; collaborate with online and offline vendors on projections and modeling inputs — learning their methodologies to inform internal forecasting and validate external estimates.
• Support real-time emergency fundraising activations with rapid analytics, cross-channel performance tracking, and donor response monitoring; validate FundraiseUp form structure and configuration to ensure accurate attribution and reporting during emergency campaigns.

Data Governance & Platform Stewardship (20%)

• In close partnership with Marketing Analytics, monitor giving platform changes that impact data structure, attribution, or reporting accuracy; stay immersed in platform evolution and communicate implications to stakeholders with advance notice.
• In partnership with Technology and Finance, maintain documentation of Direct Response revenue structure, tracking revenue and donor count volatility, documenting impact on revenue, and presenting findings to leadership.
• Gain insight in use cases for marketing platform data, CRM data, and GL data; understand when and why each source is authoritative for different business questions.
• Parse and validate FundraiseUp form data; vet forms before campaign launch to identify configuration errors and collaborate with the Deputy Director of Donor Revenue Management on form configuration and documentation best practices.
• Document business context for key data fields across marketing, CRM, and GL systems, including data latency considerations that impact reporting accuracy.
• Partner with Finance and Donor Revenue Management to reconcile revenue reporting across systems; troubleshoot discrepancies between fundraising platforms, CRM, and GL.
• Maintain and enhance a reporting catalog for leadership, ensuring clarity on data sources, business definitions, refresh cadence, and intended use cases.

Cross-Functional Collaboration (10%)

• Collaborate with the Prospect Development team to establish working knowledge of pipeline reporting and portfolio analytics; contribute to full-funnel integration and donor journey mapping across acquisition, conversion, and retention by ensuring two-way visibility into initiatives that impact supporter engagement and donor growth at every stage of the funnel.
• Serve as subject matter expert on BBCRM and Power BI for Direct Response and Prospect Development staff.
• Support Deputy Director, Philanthropy Data Strategy in advancing integration across UUSA’s systems to support consistent reporting and fundraising partner needs.
• Support Philanthropy Data Strategy’s queue of reporting requests as needed.
• Other duties as assigned.

Qualifications: 

• Bachelor's degree in Statistics, Economics, Business Analytics, Mathematics, or related quantitative field; or equivalent combination of education and professional experience.
• 5–7 years of progressive experience in fundraising analytics, direct response marketing analytics, or nonprofit business intelligence.
• Demonstrated experience analyzing and optimizing multi-channel direct response programs — including digital, direct mail, email, and telemarketing — with working knowledge of direct response fundraising metrics and sustainer/monthly giving program mechanics.
• Experience with multi-channel attribution methodologies, statistical methods including lifetime value calculations and segmentation, and donor modeling techniques.
• Advanced proficiency in Power BI (DAX, data modeling, dashboard development), SQL for data manipulation and cross-system queries, and Excel (pivot tables, VLOOKUP/XLOOKUP, INDEX-MATCH, Power Query, and complex formulas).
• Advanced proficiency in BBCRM or comparable enterprise CRM; familiarity with FundraiseUp or similar online giving platforms.
• Understanding of revenue recognition, reconciliation processes, nonprofit GL structure, and fund accounting basics; experience with budgeting and forecasting cycles.
• Ability to translate business questions into analytical frameworks, conduct root cause analysis, and manage competing deliverables under tight deadlines; strong documentation and knowledge management skills.
• Demonstrated stakeholder management skills at the VP level with clear written and verbal communication skills.
• Experience with emergency/disaster fundraising response, paid media platforms, marketing data, and donor survey analysis preferred.

Don’t meet every single requirement? That’s okay. UNICEF USA values diverse experiences and we’re always looking for people who will add to our culture and further our mission. If you are excited about this role and unsure about whether your past experience aligns with the job description, we encourage you to apply anyway.
 

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Due to the high volume of applications received, only those selected for an interview will be contacted. UNICEF USA is proud to be an Equal Opportunity Employer
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at peopleandculture@unicefusa.org.